The key benefits include:

• If you’re a small or early-stage business, it unlocks senior-level consultant knowledge for an affordable price.
• If you’re a mature or large ecommerce business, it allows you to streamline your efficiency without having to hire another team member.
• If you’re a busy manager and don’t have as much time as you like to teach and manage your junior hires, I can help support that, which unlocks time for you to focus on growing the business.
• + lots more.

The truth is… I HATE sales, especially selling to people who I know don’t need it. This is the reason I’ve created this programme, and why I don’t believe in operating like an agency:

1. I don’t believe cost should be a barrier to being able to learn and think like an expert.
2. I don’t want to sell you anything you don’t need or commit to any long-term contracts. I’m happy to offer my services when you need me, and pause or cancel when you don’t (Hint: I’ll still be there when you do again).
3. I love working in done-WITH-you settings, not only done-FOR-you. I love helping people do things they never knew were possible to do themselves. I’m aware we are all busy and sometimes you need time or help along the way, and I am more than happy to support you in these times, but it’s not as enjoyable for me running a lone soldier “take my money and make my problems go away for me” service. 
4. More people are now relying on ChatGPT or AI to make decisions on how to run their business; they have no idea if the info they’re getting from AI is even correct (spoiler: AI’s SEO recommendations are still garbage IMO in 2026), and it’s driving people crazy (based on feedback I’ve received, and even my own experiences). This is not about going old-school; it’s about getting your sanity back and getting help from a partner who’s likely experienced this before.

If you have any questions that aren’t answered in these FAQs or on this page, please contact me by email here.

Calls are reserved for larger projects only or when you sign up for one of the plans. I don’t offer free consultation calls because:


1. A) That would take away the amount of time I can give to paying customers, and…

2. B) I’ve been burned in the past by people who were just looking for free advice and time-wasters.

As a business owner, I believe it’s important to understand that your time is valuable and finite.

One of my favourite questions to ask is: “Would you like me to talk about doing work, or do you want me to actually do the work?” …Because I can’t do both at the same time.



That being said, if I genuinely don’t believe I can add value, I’ll give you a 100% refund. 

If you’re unsure, just sign up for the Solo plan for a month, let’s chat during the onboarding, and if you’re not happy, you are free to cancel at any time if you’re not getting what you need. 

I’ve never even been asked to give a refund yet because everyone has found the time useful 🙂

The hard-working, awesome people I work with every day are:

• Entrepreneurial founders who are stuck, not sure where to start, or where to go next.
• Marketing or website managers who wear many hats (i.e. are responsible for loads of stuff from updating the website, answering customer service queries, to sending CRM emails to customers) who want an extra pair of hands and eyeballs, want sanity checks and feedback on their work before they hit send, want to learn how to do CRO, SEO, acquisition marketing or whatever else more effectively or efficiently. 
• Anyone who wants to upskill, learn how to do stuff themselves so they don’t have to rely on others. This includes learning new tools, how to analyse the right data, clarity on what they need to prioritise, try A/B testing and real user testing for the first time to properly understand their customers, or whatever else. 
• Companies that don’t yet have the budget to pay an agency a minimum of thousands of £ every month to manage their stuff (as that would eat into margins like crazy, or send them bankrupt). 
• + loads more.

If this sounds even remotely like you, this is honestly for you. 

Even if you just need a pair of eyes on a single project, sign up for the Solo plan for 1 month and cancel if you genuinely don’t need me anymore. 

Important: I have three conditions:

1. If you’re someone who isn’t genuinely willing to accept feedback or make changes, we can try, but it’s unlikely we’ll work well together. Otherwise, what are you paying me for? I’m aware lots of people love to micromanage, and I’m always happy to meet in the middle, but change = constant improvement.
2. If you’re looking for someone to blame when things are going wrong, don’t sign up. You will be accountable because we’ll be working together, and together we’ll ensure that all requirements are clearly agreed for any Sprint Passes or projects.
3. I do not accept clients in any of the following categories:
   1. Classic Dropshipping: If you are shipping unbranded products directly from AliExpress with 20+ day shipping times, I am not the right fit. I work with brands that care about customer experience.
   2. Grey-Market / “Miracle” Products: Unverified health supplements, “get rich quick” schemes, or products that make unrealistic claims like “miracle” weight loss pills, male enhancement, or unverified health claims. If Facebook/Google hates your business model, I can’t scale it.
   3. Illegal, Counterfiet or Restricted Goods: Weapons, drug paraphernalia, counterfeit or fake branded products, or IP-infringing merchandise.
   4. Adult Content: Sexual Wellness brands are ok (e.g. adult toys, lingerie, etc.), but adult content/pornography is not.
   5. Get-Rich-Quick Schemes or Scams: If you’re offering bullsh*t digital products you generated using AI, and you don’t actually have any expertise or credibility in that field. 
   6. Gambling/Crypto/Forex/NFT Schemes: No thanks. You can accept crypto as payment, but I don’t work with stores offering these.
   7. Hate & Discrimination: Any brand that promotes racism, sexism, homophobia, xenophobia, or violence against any group. I have a zero-tolerance policy for hate speech, and that also means no politically-motivated hatred.

If the above doesn’t apply to you, we’ll work great together, so let’s get started 🙂 

The pricing table above shows the key differences between the plans, but here’s what to expect.

What’s included in all plans, based on the allowances mentioned in the pricing table above:

1. Access to chat with me (Michael Costanzo) via Google Chat, a senior ecommerce consultant who has worked with some of the biggest and smallest brands on planet earth as a specialist in Acquisition Marketing, SEO, CRO, User Research, UX and more. I will reply during working hours stated on this page unless notified otherwise. 
2. Monthly co-working sessions via Google Meet/Zoom/your platform of choice if you use your own. If your plan includes more than one per month, we can agree to block them together to have all at once, or if you prefer, have them at different times. Weekly calls are not recommended unless working on specific tasks that require shorter turnarounds (9 out of 10 times, they are a waste of time).

What is NEVER included in any plans, unless agreed in advance: 

• Performance reporting, sales, forecasts, financials, etc. (e.g. “can you send me a report that shows…”)
• Joining or participating in your existing group/team calls (e.g. joining a Monday status update meeting)
• Pre-session research or planning that falls outside of your allocated scope (e.g. building decks, diving into specific data without you, etc.)
• + anything not specifically mentioned in the pricing table.

All of these are covered by the purchase of a Sprint Pass. For larger projects, I may offer day-rate services, but almost everything else can be covered by purchasing one or multiple Sprint Passes. See the next FAQ for all the info.

A Sprint Pass is an up-to-90-minute, pre-purchased block of work for me to complete an outcome.

• Want an ad-hoc call to discuss strategy or show you how to do something? ✅ Buy a Sprint Pass.
• Want me to log in and fix something? ✅ Buy a Sprint Pass.
• Want me to set something up for you because you don’t have time? ✅ Buy a Sprint Pass.
• Want me to get you some data or create a report? ✅ Buy a Sprint Pass.
• Want me to do ……. [something that takes extra time that’s not included?] ✅ Buy a Sprint Pass.

Sprint Passes unlock additional time for me to complete work without your involvement. They’re designed to help you go faster, scale up and down on resourcing as you need, and all without locking you into any long-term contracts. It’s not included in my base plans to keep costs low for everyone, and operates as a “pay as you go” model, only when you want or need it (unlike agencies that will charge you upfront for this, and try to fill the gaps or charge you for things you might not need). 

Sprint Pass T&C’s:

• Each Sprint Pass achieves one agreed outcome. If the outcome is achieved and takes less than the allocated 90 minutes, the Sprint Pass is deemed completed, and any remaining time cannot be rolled over, unless agreed upon by me. Some circumstances of goodwill may apply, but this is not a guarantee. Let’s discuss 🙂  
• Sprint Passes cannot be used across multiple days or outcomes, unless agreed upon by all parties (e.g. It is not allowed by default to use 1 x Sprint Pass for 2 x 45-minute calls). If the outcomes are small, I will likely suggest we group a few outcomes into one Sprint Pass.
• Sprint Passes can only be purchased by existing plan members. They are not a stand-alone product. Please contact me for a project-based quote, no matter how big or small.
• Before purchasing a Sprint Pass, please chat with me to confirm whether I’m able to deliver the work, and at this time, I’ll also provide an estimate of how long I think it will take to complete the task. 
• All sprints must be prepaid in full before I commence any work. 

I work flexible hours, but here are the terms and SLA:

Co-working calls, work and chat message hours: Monday to Thursday, 9:30am – 5:30pm

Time zone: London, United Kingdom, GMT+0 (or +1 during daylight savings time). 

Chat, DM and feedback: You are free to send me messages and requests at any time, no matter which timezone you’re in. I may also respond at times convenient to me outside of these hours, and I do not expect a response outside of your working hours. 

Co-working calls: I strictly do not schedule calls outside of these times. If the time zone you are in does not align with this, I may not be able to provide you with the service levels 

Sprint Pass or add-on service delivery: I may decide to complete ad-hoc work, additional sprint pass or retainer work outside of these times, but again, this is not a guarantee. 

Emergencies: Please contact me if you require emergency assistance with your site. 

Note: This is based on a 48-week working year. This allows for 4 weeks of annual leave total, which won’t be taken in any one block. From time to time, I may need to take breaks, but if it is more than a day or two, I’ll let you know in advance wherever possible if hours or time zones change.

I volunteer at my local hospital on Fridays 🙂 Only VIP plans will get replies on Fridays, but no co-working calls or Sprint Pass work is scheduled for Fridays or weekends, unless otherwise agreed upon.

I work towards a SLA (Service Level Agreement) that is stated in the pricing table above, but this is not a 100% guarantee this is the time I can reply. It is a target, and the average reply time will always be under this. This is based on the business hours mentioned in the time zone/hours FAQ above, Monday to Thursday only. 

VIP plans get priority and skip the queue, but I’ll always aim to respond ASAP to all queries.

I may choose to reply outside of these hours at a time convenient to me. Please don’t expect replies outside of these times.

If I cannot meet my own SLA reply time standards, I may offer to pause your plan, or give additional support in the future where possible, however this is not a guarantee as the circumstances may be beyond my control. Refunds are not eligible unless agreed upon by all parties.

There are so many platforms I’ve worked with over the years, and they change so quickly, that my list would be HUGE if I were to list them all. Here are some of the ones I love:

• Shopify: (any level or feature, including Shopify Plus). I’m a pro @ their Liquid coding language, especially helping to replace all the apps they make you pay extra for.
• WooCommerce/WordPress: 11/10 good, especially at building custom all-in-one plugins instead of installing a million different plugins.
• Other DIY builders like Sparespace, Wix, Webflow + more.
• POS provider platforms like Square, SumUp, Lightspeed + more.
• Headless ecommerce platforms and PIMs like BigCommerce, Magento, Adobe Commerce, etc.: Great at the backend and taxonomy, but depending on how old-school your code or implementation is, I may not always be able to support with development. Let’s discuss 🙂 (Hint: I’ve seen some doozies, haha!).
• Email/CRM providers like Klayvio, MailChimp + more
• Reputation & loyalty providers like TrustPilot, Reviews.io, Loyalty Lion + more
• A/B testing platforms like VWO, Mida, CrazyEgg + more.
• Customer service platforms like Gorgias, FreshDesk, Zendesk + more. 

There are lots more I haven’t mentioned above, but I’m an incredibly fast learner and solutioniser, so I’m great at figuring out how to integrate platforms quickly if you’re having integration challenges. Anything’s possible 😉 

Once you join a plan, I’ll reach out to get everything set up and arrange our first call. We’ll then discuss locking in a specific time each month/dates that work for you and set them in the diary, as routine is always much better to help us work more efficiently. 

I understand that we get busy, things come up, and we need to cancel or reschedule. It’s very rare I will ask you to reschedule as I know my plans in advance, but I ask you to respect the schedule we set together as much as possible.

By signing up to a plan, you agree to avoid cancelling or rescheduling co-working sessions that cause an unnecessary mad dash to fit them in at the end of the month. Please let me know as early as possible, preferably at least 12 hours before your scheduled session, if you need to rearrange or cancel. 

IMPORTANT TERMS: 

1. Cancelling within 0-30 minutes of the session start time, or not showing up to your session, will result in the session being deemed as “used” and will not be rescheduled. 
2. Your allocated monthly allowance for co-working session times is based on the pre-arranged time of the calendar event. Arriving late to your session will not result in an extension of the session. 

If you don’t feel like you need a co-working session this month, please let me know in advance. It’s not a guarantee, but I may offer to exchange this for 1 hour of proactive research or work in some circumstances.  

It’s hard to give an exact time because every store is different, but as I love to say, “sh*t inputs = sh*t outputs.”

If you’re committed to growing, whether that means growing sales or your skillset, you get out what you put in.

I always recommend committing to a minimum of a 2-3 hours per week working ON your business, on top of working IN your business.

That’s never happened before, and honestly, I’m so confident in what I know based on my experience working with some of the biggest and smallest companies on earth, that I will be able to help you. 

When you sign up to any plan, I’ll always review your details and look for early/quick-win opportunities. If I genuinely don’t believe I can help you, I’ll give you a full refund.

If you learn absolutely nothing, or if you aren’t actually someone who wants to learn, you are free to cancel your plan at any time or we can convert your plan to a done-for-you retainer that’s a bit more hands-off.

The advice and support I give are based on over 15+ years of personal experience and best practices learnt and tested in digital marketing, ecommerce and web development. 

I can’t guarantee specific outcomes, but the process is designed to help you make focused, step-by-step action and operate like a £10m+ business. Your results will depend on your effort, reputation, product-market fit, customer service quality, and more.

I hear plenty of great ideas from founders and entrepreneurs, but it’s pretty rare I’ll offer something in return with no collateral these days. Collateral for you is signing up for one of the ecommerce copilot plans, and if you’re looking for investment or a revenue-sharing opportunity, we can discuss it then. 

Important note: I’m very open to the idea, BUT, you must be all-in. I hear way too many asks from people half-assing it and hoping someone else will come in and pick up their slack. Don’t be that person.

Unfortunately not. I’m happy to pause your plan if you don’t feel like you will use it next month, but I cannot backdate payments if you do not use it.
The VIP plan includes 4 hours / month of proactive research, recommendations or work. If it gets to a few weeks in and I haven’t heard from you, I will reach out and see if you have some time to catch up, or use the time by the end of the month.

Unfortunately not. I know we’re all busy, but this way it keeps a bit of accountability on you and your team to want to focus on growing.

I may make exceptions for bigger jobs, but usually the answer is no. Let me know if you have specific needs before signing up by contacting me here. I do NOT begin or complete any work whatsoever without a minimum deposit or payment in full in advance, so you will need to wait until invoice payments have been received into my account for work to commence or resume.

Send me a message in the chat, and I’ll process that for you. Just do it at least a day or 2 before your billing date, so I have time to cancel it before you’re automatically charged for the next month.

I’ve never had to, but if you’re truly not satisfied with the level of service, please let me know so we can discuss.