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There are 4 simple rules I follow for the growth fast track workstream:

1. I work in “sprints”

In my 10+ years working with ecommerce brands big and small, I’ve learnt one very important thing that I see far too often — If you try to do everything, you get nothing done.

A sprint is just a techy term for a time-boxed task that enables efficiency and keeps everyone focussed. Things work better this way because it works like a production line — you set a goal > decide what needs to be done and tested to get to this goal quickest > uncover user insights, build features or change landing pages, make changes to the website, launch tests, and track results for this specific tests. It enables efficiency, goals are more focused, and helps us understand what works and what doesn’t when we start the next sprint. Don’t worry if you’re not sure about this — We’ll decide what will work the best together.

Example: We want to sell more jackets = A sprint focussed on work across your website to sell the most jackets possible, both short and long-term.

Once a sprint has launched, we let it start working while we move onto the next, before analysing, tweaking and scaling based on performance.

2. I prioritise the work that will “move the needle” and get you returns on your investment

Every ecommerce business is different, so it’s difficult to put the breadth of work I do in specific buckets. Lots of businesses think in silos (i.e. “we need to do CRO”) but end up wasting money because they don’t have enough traffic to run tests effectively, or fill up buckets with traffic that has holes in it. 

When we kick things off, we’ll work with you to help you understand what you need to prioritise to get effective, all-round growth in both the short and long-term, whether that be through SEO, CRM, paid media, CRO, custom development, or whatever else is necessary.

3. Zero meetings necessary

This is one of the key differences and reasons why I can charge so little and deliver so much. We’ll have a kickoff catchup face to face, but after that, I know meetings are almost never necessary.

My favourite saying is “would you rather me talk about doing the work, or actually doing it?” I’m confident in this because I know it works.

All work and updates are done asynchronously in both directions, which means I can use whatever messaging app you use (Teams, Slack, Email etc.) coupled with Loom recorded videos that give key updates, explanations, and screenshares/showcases that you or your team can watch at any time. Don’t knock it until you try it, and I can almost guarantee you won’t want to step foot in another scheduled meeting ever again.

4. Capacity is limited

Unlike almost every agency I’ve ever worked with, I limit the number of brands I work with so I can deliver work properly.

I don’t promise a certain number of hours or do timesheets, because I can tell you with certainty that those are mostly made up by agencies anyway. 

My minimum delivery promise: Brands I work with get at least 5 days a month worth of my work, but most get more.  

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Note: If you don’t want to work in this way, you’ll need to consider the enterprise plan which is over 3x more expensive. If you have specific questions or needs, tell us about them here.