about me
I’m Michael, if that wasn’t already obvious. I’ve spent my entire teen and adult life making websites awesome.
I’ve done this for the world’s smallest startups and local businesses, through to the world’s biggest brands like GE, Tiffany & Co., Johnson & Johnson, Trainline, and even an app for the UK’s NHS.
I’ve worked both agency and brand-side, which makes me your biggest asset, and your agency’s biggest nightmare (because I know when they’re feeding you bullsh*t).
I’ve spent 21 years building websites, and 11 of those years specialising in ecommerce. I’m obsessed with tinkering, testing and solving problems people never knew were so easy to solve, and that’s why I’ve got abilities that most self-claimed “experts” out there have.
If you want someone senior who actually talks the talk, work with me 🙂
Trusted by top brands + stores worldwide
my experience
Brands you know, like GE, Tiffany & Co., Trainline, the NHS, and loads more, as well as the world’s smallest start-ups, have put their trust in me to help them grow. Whether that’s planning and building a brand new website or store from the ground up, through to leading growth and scaling up SEO and conversion optimisation to become the top-performing driver of sales, developing custom features and apps to fit your business needs, or just providing guidance and strategy to founders and marketing teams, I’ve pretty much done it all.
Here’s what I do best:
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Build + launch websites and stores
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Accelerate traffic + customer growth through SEO, conversion optimisation + ads
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Rebuild or improve existing websites and stores
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Find or improve profit and revenue streams through upselling, customer experience or pricing optimisation
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Team training + upskilling so you don't need to rely on agencies
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+ much more
Sound like something your business needs? Want to know more?
my unique skillset
Most businesses think they need agencies or specialists to deliver results.
I think they’re right. And that’s why you should work with me… Someone who’s genuinely a specialist in multiple things.
Here’s what my 21-year story, and why I know what I know:
- I started building and coding websites from scratch, and my clients wanted to know how to rank #1 on Google… so I learnt SEO, and my websites started being built SEO-first.
- I then specialised in SEO, where my main goal was always to grow sales, customers and/or leads… so I learnt conversion optimisation (CRO) which accellerated profits, and made SEO performance easier to achieve (because now, the websites were getting loads of traffic, and making way more money because people converted more or spent more money).
- Then, I realised there was so much more to ecommerce than I ever imagined…so I learnt the ins and outs of ecommerce operations. The challenges of logistics, profit margins, scaling profitably with ads, international expansion, the customer experience + how to speak to each one individually so they buy from you.
- FAST FORWARD TO NOW…. With all of that experience combined, doing it time and time again for local brick-and-mortar businesses through to the world’s biggest brands, I’ve now got one of the most unique skillsets in the game.
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I know what it takes to scale profitably
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I can build and develop what you need
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...And I know how to do it all without guessing. Because I've done it tonnes of times over 🙂
my values
Here’s some values I live and breathe by, and if they align with your thinking and ways of working, then we’ll work well together:
- I won’t bullsh*t you, ever. I’ll never sell you anything you don’t need. I’ll never waste your time, and I’ll never drag out a project just to get paid. I’m all about finding + fixing problems, and moving on to the next.
- I always look for above and beyond, which means plenty of recommendations and fixes outside of the usual SEO or CRO scope. You have a goal, I’ll help you hit it.
- I believe you genuinely have to care about your customers, or you’re setting your business up to fail (and trying to string me along for the ride). If you care about them, it makes my job possible.
- I’m not an agency. I’m a specialist who works alongside your teams and gets into the weeds. This is where client+agency relationships go wrong, because they’re treated as outsiders.