Michael Costanzo
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Ecommerce + web specialist • Active Now

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I fix websites + online stores to make you more money

I'm Michael Costanzo...

The guy ecommerce agencies call for help when things go wrong.

I’m a senior ecommerce + web SEO, CRO and Development consultant based in London, UK.

From new store or website builds, to existing site rebuilds, growth strategy and execution, I’m who agencies and businesses call when they get stuck.  

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Michael Costanzo - Ecommerce SEO & CRO Expert
Trusted by top brands + stores worldwide
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so... what brings you here?

i want to build a new shop

Look and launch as legit as a £10m+ business from day 1.

i'm ready to grow sales + profits

SEO, conversion optimisation, ads, CRM, international expansion, Amazon + more.

i want to move my shop

Fully-managed ecommerce platform migrations without a hitch.

If it’s something else, scroll down to learn more about me.

i do three things, really well.

ecommerce SEO
  • Content, category, shopping feed, taxonomy and product SEO
  • Technical SEO
  • Automation, AI & GEO
  • Seamless platform migrations
  • International scaling
  • + loads more
ecommerce CRO & UX
  • Real user research
  • Conversion rate optimisation
  • Order value optimisation
  • Pricing + merchandising + margin strategies
  • Repeat purchases + lifetime value + loyalty + CRM
  • + loads more
ecommerce dev
  • Shopify theme customisation + apps + backend solutions
  • WordPress/WooCommerce theme customisation + apps + backend solutions
  • + other platform dev support available

I help passion-driven ecommerce businesses solve problems they never knew were possible to solve.

What does passion-driven mean? Sounds wanky, but it’s not.

passion-driven

[pash-uhn-driv-en] (adjective)

A business that is genuinely committed to improving its customers’ lives, building a community they are part of, and serving a mission beyond just money.

e.g., “A running brand staffed by actual runners, dedicated to helping the local running community, and genuinely want to improve their customers’ experience.”

ant., “A faceless company that doesn’t care about its customers, only its shareholders’ Q4 bonuses.”

See if we're the right fit

£ 0 + in growth (so far)

Yeah, that's over a billion!

testimonial headshots

Hot gossip from people I’ve worked with…

You could pay an ecommerce agency £10k+ a month for everything Mike can do, but you still won’t get half as much value from what he knows. 

Paul C.

Ecommerce Director @ Disturbia

I originally reached out to Michael to work with us on SEO, but he quickly made us realise our onboarding process sucked and was stopping people from signing up and spending with us. Not only did he fix this for us, our SEO traffic has 10x’d and conversion/spend has tripled! 

Alexander C.

Founder/CTO

Michael helped us grow our SEO and UX capabilities into the billions in revenue. He built a truly international team, and the strategy he helped create and execute was one for the record books — one where when people talked about us at SEO and UX conferences around the world for being the best.

Richard K.

Director of Retention @ Trainline

Michael’s favourite saying is “Would you like me to talk about doing work, or actually do it?” which is the best. Everything is about staying focussed on the right things, eliminating time-wasting, and moving the needle. Nothing’s ever an issue, and he always finds ways around any problem, no matter how complex or tech-constrained things might be.

Mat C.

Product & UX Design Lead

“The work Mike did for us was unreal. Literally handed me a list of exact things to do in order, the perfect point to turn on ads, and sorted all our content for us. This launch was much more successful than we could have ever imagined.

Jon B.

Ecommerce Co-Founder

“How the hell do you know so much!?!?!?!?!?”

Freddie L.

SEO Lead

The fastest-growing companies use Momento.

MORE BRANDS I’VE WORKED WITH

some of my work

I work with some of the world’s biggest brands to deliver ROI+ results.

e-ticketing

Trainline

seo + cro + ux

The growth mastermind behind Trainline’s scalable SEO strategy, landing page UX & European expansion.

Results: +£1bn in annual sales growth

jewellery
tiffany

Tiffany & Co.

seo

Led Tiffany & Co. UK’s SEO shakedown to outrank Argos, Beavertons and more!

 

Results: [TOP SECRET/NDA]

women's fashion
its

In The Style

seo + shopify dev

Cleaned up a botched agency migration to Shopline and led future SEO growth execution & linkbuilding strategy. 

 

Results: Traffic fully recovered after failed migration +40% non-brand traffic & sales in under 6 months

kids toys & furniture

Great Little Trading Co.

seo + shopify dev + migration

Managed the seamless Magento to Shopify migration, developed custom SEO features, M&A and more.

 

Results: +51% non-brand traffic in under 6 months

cycling
planetx

Planet X Bikes

seo + shopify dev + migration

Led the successful Magento to Shopify migration, backend process improvements, and non-brand SEO strategy that had explosive results.

 

Results: +2x SEO traffic & sales in under 4 months

sports & outdoor

Surfdome

seo + cro + ux

Built an SEO & A/B testing strategy to become the UK’s biggest surf, skate and snow store.

 

Results: +£21mil annual sales, +15% Conversion Rate increase

brand fashion
Country Attire

Country Attire

seo + cro + ux

Led the laser-focused SEO & CRO strategy, which led to outperforming powerhouse brands like Next, John Lewis, Debenhams & more.

 

Results: +£12mil annual sales, 10% Conversion Rate increase

home & electrical

GE Lighting

seo

Created GE Lighting’s SEO strategy for their introduction to D2C ecommerce sales.

 

Results: [TOP SECRET/NDA]

 + many more.

my values

What to expect when we work together.

1

no-bullsh*t, ever!

I have a strict “no-bullsh*t” policy. That means I will never sell you a service you don’t need, and I will never waste your time (or mine) doing “crap” just to drag out a project. We find the problem, we fix it, we move on.

2

always above and beyond

I don’t just “do SEO” or “do CRO.” I’m here to help you build a better business and experience for your customers, and the outcome just happens to be growth. If I see a way to improve the customer experience, I’m on it. I’m here to deliver outstanding work, not just to check boxes or send you reports.

3

(genuinely) care about the customer

We genuinely care about your customer. We’re on the same team, focused on the people you serve, the products you sell, and the community you’re building. If you don’t care about them, why should you expect them to care about you? 

4

i'm not an agency

Let’s be honest, agencies suck. I know because I’ve worked on both sides of the fence. I’m not an “outsider” you have to manage. I’m an insider—an embedded expert who integrates directly into your business. You get all the expertise without the bureaucracy or the extortionate price tag.

5

spend time doing work, not talking about it

Agencies love to talk and make pretty reports that nobody reads. I’d rather get things done. I focus on action and results. We do only what’s necessary to achieve your goals. Meetings and reporting calls are kept to a strict, needs-only basis.

6

be positive or passion-driven

This is my non-negotiable. I prioritise working with people and businesses driven by passion, not by shareholder bonuses. I know from experience that when you’re genuinely passionate about your customers, the service you provide, and the products you sell, you get the best results. It’s that simple.

faqs

what if i don't need seo+cro+dev? can i choose one or multiple?

Of course! Less of one thing means more of another for you.

Hire the guy ecommerce agencies call for help when things go wrong.

Get in touch
Contact me